Fashion Brand in South East Asia (RM)


RM is a large fashion retailer based in Hong Kong with both physical stores and an online shop. Founded by a French woman, RMs manifesto is to distribute exclusive French and international brands in South East Asia.
Where they started

What we did
Flow email redesign
In the initial versions of the flows, all emails were made from a single image (bad practice for deliverability). We, therefore, went forward and redesigned them so they both look different and are less likely to get to the spam folders of the recipients.


Introduction of new flows
To leverage more sale opportunities, we added 2 flows that would later give a very significant boost to sales from email marketing. Those flows were: a new welcome flow sent to people who signed up through the popups and a browse abandonment flow.
After their introduction, these 2 flows later started making ~$80 000 every month and became the 2 most efficient flows in the account.
Popup forms introduction
Other assets we introduced were the 2 popup forms on their website. One was set to show to all new visitors on the website and the other to product page visitors who are attempting to leave. Together these 2 forms would start bringing 1000+ new leads every month that would receive our welcome flow. Eventually, a large portion of those people (~15) would turn into paying customers.
Campaign segment improvement
Finally, to improve the engagement rates of the campaigns being sent and maximize the revenue, we introduced new segments to be used for future campaigns that would later help the account sustain good deliverability while also maximizing the generated revenue.
End Result
The end result has truly amazed us and the client – 2 months later, the account was reaching 48%
revenue contribution from Klaviyo, 26% of which was coming from flows (11% when we started).

Would you like to see similar numbers on your Klaviyo dashboard? Feel free to shoot us a message to go over your account and discuss possible strategies you can use to boost skyrocket your email revenue like RM!